Kontoor Brands appoints C.J. King to lead Helly Hansen North America

Kontoor Brands has appointed C.J. King as general manager, Helly Hansen, North America, Sport, effective August 31.
King will lead Helly Hansen's North America Sport business, spanning commercial strategy and marketplace execution.
His Arc'teryx, Smartwool, PEARL iZUMi and The North Face experience signals focus on technical outdoor apparel channels and US growth.