EU packaging law goes live: The 35% question apparel cannot ignore

EU PPWR has generally applied since August 12, 2026, but apparel exporters face staggered compliance, not one deadline.
Immediate work centres on documentation, operator responsibility and packaging-data visibility for polybags, cartons and mailers.
Redesign accelerates towards 2028–30 as EU sourcing shifts, with Vietnam and China gaining while Bangladesh and Türkiye fall.